Social Media Week: London - Chinwag Live - Show Me the Money: Where's the ROI in Social Media?
Tuesday, February 2, 2010 from 6:00 PM to 9:00 PM (GMT)
London, United Kingdom
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Event Details
Chinwag Live: Show me the money - where's the ROI in social media?
With social media marketing now becoming mainstream, we see the move beyond the hype and experimentation to best practices and consolidated learning. And perhaps more importantly businesses are now asking the question - where is the money is in social media?
The growth and evolution of social media tools allows us to measure many elements of behaviour, emotions and financial impact, and even to a near real-time degree. With this measurement and tracking that is supposedly social media’s strength, can it truly point us in the direction of how to make money using social media?
As
businesses review their rationale behind measuring social media we ask - what
measurements are most productive in terms of getting social media strategy to
impact the bottom line? Is return on engagement an important consideration when considering ROI and over what timeframe? Does social media marketing require a longer-term view?
What tools, or consequently what elements of social media should we be looking at to optimise our marketing spend? Are they pointing the way to the most cost effective marketing channels? Or do we just prefer the fact that we can measure our twitter followers, blog readers and content hits, regardless of its true effectiveness?
And perhaps lastly we should ask - Is effective measurement critical to effective marketing strategy?
Join us as we explore these challenges, come armed with questions, opinions and get involved in the debate.
Panellists:
- (Chair) Andrew Gerrard- Owner & consultant, d-marketing
- Geoff Watts - Founder, Stylesignal
- Mark Rogers - CEO, Market Sentinel
- Marshall Manson - Director of Digital Strategy, Edelman
- Robin Grant - MD, We Are Social
- Luke Brynley-Jones - Founder & CEO, Our Social Times
Timings:
6.00pm: Registration
6:30pm Welcome from Event Producer
6:35pm Chair’s Introduction
6:45pm Panel Discussion
7:20pm (approx.) Open Q&A / discussion with the audience
8:15pm (approx.) Closing Remarks
8:20pm onwards: Informal Networking
Twitter:
Want to get involved with pre-event input & chat? Want to feedback during the event? Please use #SMWLDN
About Social Media Week
Social Media Week is an annual conference that takes place simultaneously in multiple cities around the world. The aim is to identify and advance uses of social media in the corporate, public and non-profit sectors.
The second annual conference takes place between February 1st - 5th, 2010 simultaneously in New York City, Berlin, London, San Francisco, Toronto and São Paulo. The
five day conference will explore the profound impact that social media
has on culture, business communications and society at large.
The
week-long, international Social Media Week conference is designed as a
series of localized events, which city partners are responsible for
organizing. Over the course of the week and in each city, programs
will span a variety of formats, ranging from talks, presentations and
panel discussions, to interactive workshops, seminars, networking
events and drinks receptions.
Social Media Week: London's City Partner is Chinwag
The Chinwag community is a focal point for digital media practitioners in the UK and beyond. We aggregate expertise, fact and opinion, and act as a connecting rod for ideas and talent across the new media industries...
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When
Where
Sun Microsystems
Regis House
45 King William Street
EC4R 9AN London
United Kingdom
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Hosted By
Social Media Week - London
Social Media Week London is part of the global Social Media Week events taking place in 12 cities across the globe.
This unique take on the traditional format creates a rich, interactive and beneficial set of experiences for everyone who participates whether attending an event, speaking, joining a panel, volunteering or supporting the events as a sponsor.
Unlike many events we aim for access to events programming and content to be as open as possible, and the events are almost exclusively free to attend, thanks to the generous support from our sponsors
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